New Spot Follows President Trump’s Call for “One Federal Standard” and Highlights How Federal AI Law is Key to Sustaining America’s Job Boom, Lowering Costs, and Beating China
Building America’s Future (BAF), a conservative nonprofit organization dedicated to supporting President Trump’s America First agenda, today launched a new ad campaign urging Congress to stand with the President and establish one clear national standard for the regulation of artificial intelligence (AI) in order to continue America’s job boom, lower costs, and beat China in the AI race.
BAF’s new ad underscores how the patchwork of conflicting state AI mandates currently in place, driven by liberal states like California, creates chaos and halts innovation. It argues that embracing AI innovation and a single, clear federal standard will be key to driving down costs and improving affordability for families and businesses.
BAF’s campaign follows President Trump’s recent call for action on the issue. The President said in a Truth last month that AI investment is “helping to make the U.S. Economy the “HOTTEST” in the World, but overregulation by the States is threatening to undermine this Major Growth “Engine.” He continued by calling for “one Federal Standard instead of a patchwork of 50 State Regulatory Regimes. If we don’t, then China will easily catch us in the AI race.”
The 30-second spot, “Now,” is backed by a six-figure buy and will run on TV and digital in Washington, D.C., beginning today.

Watch the ad here.
TRANSCRIPT:
America is losing the AI race to China.
Liberal states are to blame.
We can’t afford California’s chaos. We can’t leave Governor Newsom in charge.
President Trump knows.
PRESIDENT TRUMP: “You can’t have a state with standards that are so high that it’s going to hold you up. You have to have a federal rule and regulation.”
Congress must act, now:
Set one national rulebook that continues our jobs boom, lowers costs, and leaves China behind.
America leads or we lose.
Pass a federal AI standard.
BACKGROUND:
- Building America’s Future was founded in 2018 to support President Trump’s agenda.
- BAF has run numerous campaigns and initiatives in support of President Trump in recent years.
- In August of this year, BAF debuted a seven-figure paid media blitz thanking President Trump for delivering historic tax cuts for America’s working families with his signature of the One Big Beautiful Bill (OBBB).
- In December 2024, BAF launched a six-figure buy supporting Pete Hegseth’s nomination for Secretary of Defense, ahead of the key announcement of support from Sen. Joni Ernst.
- In April 2025, BAF launched an expansion of “Chaos at the Border” to confront the challenges at the northern border.
- In June 2025, BAF hosted DHS Secretary in Detroit, Michigan, to discuss all that the Trump admin is doing to secure the northern border.
- In 2024, Building America’s Future spent nearly $2 million on “Chaos at the Border” advertising, which highlighted the disastrous results caused by the Biden-Harris southern border crisis and Harris’ leadership as “Border Czar.”
- Examples of last year’s ad campaigns include: #SayTheirNames, which was backed by over $500,000 in spending in key battleground states, “Again” bracketed the first presidential debate in Atlanta, Georgia and was a follow up from the viral “Run” ad, and “Trump was Right” was a six-figure digital ad that used Donald Trump’s prophetic comments about illegal immigration.
- Through 2024, Building America’s Future hosted numerous events focused on conservative policies.
- In October of 2024, President Trump joined a roundtable to talk about issues facing Hispanic voters alongside then-Senate candidate Sam Brown, put on by BAF.
- BAF held a multitude of events featuring now-Senator Dave McCormick across Pennsylvania.
- America’s Future Tour, a project of BAF, also hosted numerous 2024 congressional candidates at Biden’s border ahead of the election.
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