Category: Building America’s Future

  • Conservative Group Launches New Ad Campaign Calling Out Canada and Mexico for “Abusing USMCA”

    “President Trump: Negotiating for a stronger America, making Canada and Mexico pay for it.”

    The conservative nonprofit Building America’s Future (BAF) today launched a new ad calling out Canada and Mexico for failing to uphold their obligations under the United States-Mexico-Canada Agreement (USMCA), as organized crime continues to exploit tribal lands along shared borders and illicit products flow into American communities. The new ad, “Gone Bad,” supports President Trump as he negotiates for a stronger USMCA for America and makes Canada and Mexico pay for it.

    Canada and Mexico have abused the USMCA by failing to crack down on indigenous lands that shield lawless, unpoliced zones within their borders. Organized crime has taken full advantage, turning these areas into contraband hubs that feed American communities with illegal goods.

    The July USMCA joint review is the White House’s most powerful lever to address this key problem. By making border security a priority in renewal discussions, the Trump administration can demand what’s long overdue: a hard requirement that no geographic zone is exempt from basic security standards and transparency obligations.

    The new ad is released as the USMCA review process is underway, with the deadline for renewal in early July. The 30-second ad is backed by a five-figure buy and will run on digital platforms in Washington, DC over the next three weeks.

    Watch the ad here.

    TRANSCRIPT: 

    Canada and Mexico are abusing the USMCA.
    Right now, organized crime thrives on tribal lands, illicit products breach our borders, and American lives are on the line.
    They’re not holding up their end of the bargain, and it’s threatening President Trump’s historic progress.
    The President knows a good deal gone bad, and he’s not afraid to straighten it out.
    President Trump: Negotiating for a stronger America, 

    Making Canada and Mexico pay for it.

    BACKGROUND: 

    • Building America’s Future recently launched an experiential outdoor advertising campaign highlighting the need for an updated USMCA to hold Canada and Mexico accountable outside of the Canadian Embassy and a recent border security event at Center for Strategic and International Studies in Washington, DC.
    • Recent BAF polling found a majority of Americans believe border security should be central to USMCA negotiations.
      • 57% back President Trump’s border security leadership and see requiring greater security responsibilities from Canada and Mexico as the next step in his border crackdown agenda. 
      • Another 70% say they would be more likely to support a candidate who demands border security accountability from America’s neighbors as part of the USMCA negotiations.
    • Building America’s Future, in April 2025, launched an expansion of its 2024 “Chaos at the Border” campaign to confront the challenges at the northern border.
      • The launch was paired with a six-figure ad, “Predator” that ran across TV and digital in the Washington, DC media market. 
      • In May 2025, BAF bracketed the White House meeting between President Trump and Canadian PM Mark Carney with mobile billboards urging PM Carney to help President Trump secure the northern border. 
      • In May of 2025, BAF also launched an experiential outdoor advertising campaign in Canada outside the B7 Summit on May 14-15, 2025, telling Prime Minister Carney to secure our shared border.

  • New Poll Finds Voters Demand Border Security Be Central to Revised USMCA

    70% of voters are more likely to support a candidate who demands border security accountability from America’s neighbors as part of USMCA negotiations

    The conservative nonprofit Building America’s Future (BAF) today released new polling showing that border security is the defining issue for American voters as the United States-Canada-Mexico Agreement (USMCA) approaches its renewal date, with an overwhelming majority standing behind the Trump administration to hold Canada and Mexico accountable for their security responsibilities as a condition of any new agreement. 

    57% of likely general election voters back President Trump’s border security leadership and see requiring greater security responsibilities from Canada and Mexico as the next step in a border crackdown agenda. The survey’s release comes as the USMCA review process is underway, with the deadline for renewal in early July. 

    More key findings are as follows: 

    • 61% say the Trump administration should prioritize border security over economic access in a renegotiated USMCA. 
    • 41% are less likely to support the current USMCA after learning Canada and Mexico have created “open border zones” exploited by cartels.
    • 72% support making illicit trade a specific customs offense under the USMCA.
    • 72% support requiring Canada and Mexico to enforce their own laws and close indigenous land smuggling loopholes.
    • 65% support a dedicated task force to stop illicit e-cigarettes flowing from China through Canada.
    • 70% say they would be more likely to support a candidate who demands USMCA border security accountability.

    Building America’s Future polled N=1,003 likely general election voters across the U.S. Read the full polling memo here. 

    BACKGROUND: 

    • Building America’s Future, in April 2025, launched an expansion of its 2024 “Chaos at the Border” campaign to confront the challenges at the northern border.
      • The launch was paired with a six-figure ad, “Predator” that ran across TV and digital in the Washington, DC media market. 
      • In May 2025, BAF bracketed the White House meeting between President Trump and Canadian PM Mark Carney with mobile billboards urging PM Carney to help President Trump secure the northern border. 
      • In May of 2025, BAF also launched an experiential outdoor advertising campaign in Canada outside the B7 Summit on May 14-15, 2025, telling Prime Minister Carney to secure our shared border.

  • Building America’s Future Announces Six-Figure Ad Campaign Urging Congress to Stand with President Trump and Pass a Single Federal AI Standard

    New Spot Follows President Trump’s Call for “One Federal Standard” and Highlights How Federal AI Law is Key to Sustaining America’s Job Boom, Lowering Costs, and Beating China

    Building America’s Future (BAF), a conservative nonprofit organization dedicated to supporting President Trump’s America First agenda, today launched a new ad campaign urging Congress to stand with the President and establish one clear national standard for the regulation of artificial intelligence (AI) in order to continue America’s job boom, lower costs, and beat China in the AI race.

    BAF’s new ad underscores how the patchwork of conflicting state AI mandates currently in place, driven by liberal states like California, creates chaos and halts innovation. It argues that embracing AI innovation and a single, clear federal standard will be key to driving down costs and improving affordability for families and businesses.

    BAF’s campaign follows President Trump’s recent call for action on the issue. The President said in a Truth last month that AI investment is “helping to make the U.S. Economy the “HOTTEST” in the World, but overregulation by the States is threatening to undermine this Major Growth “Engine.” He continued by calling for “one Federal Standard instead of a patchwork of 50 State Regulatory Regimes. If we don’t, then China will easily catch us in the AI race.”

    The 30-second spot, “Now,” is backed by a six-figure buy and will run on TV and digital in Washington, D.C., beginning today.

    Watch the ad here.

    TRANSCRIPT:

    America is losing the AI race to China. 

    Liberal states are to blame.

    We can’t afford California’s chaos. We can’t leave Governor Newsom in charge. 

    President Trump knows. 

    PRESIDENT TRUMP: “You can’t have a state with standards that are so high that it’s going to hold you up. You have to have a federal rule and regulation.” 

    Congress must act, now: 

    Set one national rulebook that continues our jobs boom, lowers costs, and leaves China behind. 

    America leads or we lose. 

    Pass a federal AI standard.

    BACKGROUND:

    • Building America’s Future was founded in 2018 to support President Trump’s agenda.
    • BAF has run numerous campaigns and initiatives in support of President Trump in recent years.
      • In August of this year, BAF debuted a seven-figure paid media blitz thanking President Trump for delivering historic tax cuts for America’s working families with his signature of the One Big Beautiful Bill (OBBB). 
      • In December 2024, BAF launched a six-figure buy supporting Pete Hegseth’s nomination for Secretary of Defense, ahead of the key announcement of support from Sen. Joni Ernst.
      • In April 2025, BAF launched an expansion of “Chaos at the Border” to confront the challenges at the northern border.
        • In June 2025, BAF hosted DHS Secretary in Detroit, Michigan, to discuss all that the Trump admin is doing to secure the northern border. 
    • In 2024, Building America’s Future spent nearly $2 million on “Chaos at the Border” advertising, which highlighted the disastrous results caused by the Biden-Harris southern border crisis and Harris’ leadership as “Border Czar.”
    • Through 2024, Building America’s Future hosted numerous events focused on conservative policies.
      • In October of 2024, President Trump joined a roundtable to talk about issues facing Hispanic voters alongside then-Senate candidate Sam Brown, put on by BAF.
      • BAF held a multitude of events featuring now-Senator Dave McCormick across Pennsylvania.
      • America’s Future Tour, a project of BAF, also hosted numerous 2024 congressional candidates at Biden’s border ahead of the election. 

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  • Building America’s Future Launches Seven-Figure Paid Media Blitz Supporting President Trump’s Agenda

    New Spot Airing Nationally on Fox News Praises Trump for Delivering Historic Tax Cuts for Working Families

    WASHINGTON –  Building America’s Future (BAF), a conservative nonprofit organization dedicated to supporting President Trump’s America First agenda, today launched a new ad thanking President Donald Trump for delivering historic tax cuts for America’s working families with his signature of the One Big Beautiful Bill (OBBB). 

    The 30-second spot, “Independence,” will run nationally on Fox News and digital platforms beginning Tuesday. The ad is part of a broader seven-figure campaign BAF is deploying over the course of the coming weeks to amplify President Trump’s recent policy wins.

    Phil Cox, Senior Advisor to Building America’s Future, made the following statement about BAF’s efforts:

    “President Trump delivers for Americans. Whether it’s getting the USMCA across the finish line or supporting historic tax cuts for working families, Building America’s Future has stood by his America First agenda through it all, and will continue to do so every step of the way.” 

    Generra Peck, Senior Advisor to Building America’s Future, also released the following statement: 

    “President Trump, Leader John Thune, and Speaker Mike Johnson all showed tremendous strength and vision to get historic tax cuts for working families across the finish line this summer, and their remarkable achievement will put America on a path to prosperity for years to come. At Building America’s Future, we could not be more proud to stand with an administration and GOP Congress that is truly building a brighter future for America.”

    With their working family tax cuts, President Trump and Republicans in Congress delivered the most impactful tax relief package in recent history. The reconciliation bill doubled the child tax credit, implemented no taxes on tips and overtime, and cut taxes for seniors. Building America’s Future is proud to stand firmly with the Trump Administration and all it is delivering for the American people.

    Watch the ad here.

    TRANSCRIPT: 

    This Independence Day, President Trump and Congress made the working family tax cuts law.

    Freeing Americans from taxes on their tips and overtime, doubling the child tax credit, and cutting taxes for seniors. 

    Republicans know that our country is better off when working families keep more of what they earn.

    Now, they will. 

    With the stroke of his pen, President Trump delivered working family tax cuts to put you first. 

    Thank Republicans for keeping America’s promise of prosperity alive.

    BACKGROUND: 

    • Building America’s Future was founded in 2018 to support President Trump’s agenda.
      • BAF was integral to the passage of USMCA through their Trade Works for America campaign. BAF mobilized over 300,000 constituents in 52 key congressional districts—delivering district-specific messages to almond growers in CA-10, cattle and dairy farmers in WI-03 and WI-06, and autoworkers in Michigan. This strategic pressure helped secure broad bipartisan support and ensured USMCA’s passage.
    • Building America’s Future and its affiliated organizations ran numerous campaigns and initiatives in support of President Trump during the 2024 campaign and since taking office in 2025.
      • In December 2024, BAF launched a $500,000 ad buy in Iowa supporting Pete Hegseth’s nomination for Secretary of Defense, ahead of the key announcement of support from Sen. Joni Ernst.
      • In April 2025, BAF launched an expansion of “Chaos at the Border” to confront the challenges at the northern border.
        • In June 2025, BAF hosted DHS Secretary in Detroit, Michigan, to discuss all that the Trump admin is doing to secure the northern border. 
      • The Protecting American Initiative, an affiliated organization aimed at curbing CCP influence in the U.S, recently launched a six-figure ad buy championing President Trump’s China tariffs that support American farms and factories.
      • PAI also released polling this July that found Americans largely support the USDA’s National Farm Security Action Plan to protect U.S. agriculture from the threat of the Chinese Communist Party (CCP).
    • In 2024, Building America’s Future spent nearly $2 million on “Chaos at the Border” advertising, which highlighted the disastrous results caused by the Biden-Harris southern border crisis and Harris’ leadership as “Border Czar.”
    • Through 2024, Building America’s Future hosted numerous events focused on conservative policies.
      • In October of 2024, now-President Trump joined a Hispanic roundtable alongside then-Senate candidate Sam Brown, put on by BAF.
      • BAF held a multitude of events featuring now-Senator Dave McCormick across Pennsylvania.
      • America’s Future Tour, a project of BAF, also hosted numerous 2024 congressional candidates at Biden’s border ahead of the election. 

  • Building America’s Future Launches Major Ad Buy Supporting “Patriot” Hegseth, Targeting Iowa

    Building America’s Future Launches Major Ad Buy Supporting “Patriot” Hegseth, Targeting Iowa

    “The Deep State is trying to stop his nomination, but Pete isn’t backing down.”

    Building America’s Future, a conservative nonprofit, today announced an over half-a-million dollar ad buy supporting Pete Hegseth for Secretary of Defense targeting the state of Iowa.

    The 30-second ad will run on digital platforms across the state of Iowa and on national TV.

    Watch the ad, “Fighter,” here.

    TRANSCRIPT:

    America needs a Defense Secretary who knows what it means to fight 

    And understands the price of freedom. 

    Pete Hegseth is a patriot, a decorated combat veteran and 

    A warrior who will stop at nothing to keep America safe 

    HEGSETH: We’re putting the war fighters first. That’s what Donald Trump asked me to do 

    The Deep State is trying to stop his nomination, 

    But Pete isn’t backing down

    Call your senator today 

    And urge them to confirm Pete Hegseth for Secretary of Defense.

    BACKGROUND:

    • Building America’s Future is a conservative nonprofit organization that was behind the viral social media video chronicling the attacks on Donald Trump and his supporters in recent months with a call to action for conservatives to get out and vote for the former president. The 60-second spot quickly went viral and garnered over 56 million views on X in under 24 hours. Following the overwhelming response to the video, BAF aired the ad on national television in a $1.2 million buy.
    • Following President Trump’s win, Building America’s Future released a memo about the importance of immigration in the 2024 Election. The memo illustrates how immigration was not only a defining issue for Trump’s winning coalition

  • After Overwhelming Response on Social Media, Building America’s Future to Put Viral Closing Video on Television for Closing Days of Race

    The video garnered over 56 million views on X in under 24 hours

    Building America’s Future (BAF), a conservative nonprofit, today released a viral social media video chronicling the attacks on Donald Trump and his supporters in recent months with a call to action for conservatives to get out and vote for the former president. The 60-second spot quickly went viral and garnered over 56 million views on X in under 24 hours. Following the overwhelming response to the video, BAF will now air the ad on national television as well as use it in a paid digital and texting push. The last-second buy for “Moments” will be north of $1.2 million and include spots on Fox News. 

    “Think about all they’ve done to Donald Trump. First it was hoaxes, witch hunts, and impeachments, then it was FBI raids, courtrooms, and mug shots, finally, it was bullets in a Pennsylvania field,” the ad reads. “If Donald Trump can get through all of that, We can get out to vote.”

    The social media video was viewed over 56 million times across retweets and embedded posts. Notable X users who shared the content include President Donald Trump, tech entrepreneur Elon Musk, Arkansas Governor Sarah Huckabee Sanders, and Outkick founder Clay Travis.

    Watch the ad HERE.

    Transcript:

    Think about all they’ve done to Donald Trump. 

    First it was hoaxes, witch hunts, and impeachments. 

    Then it was FBI raids, courtrooms, and mug shots. 

    Finally, it was bullets in a Pennsylvania field.

    And after all that, this man stood up, 

    With blood draining down his face,

    Pumped his fist in the air and told us to Fight. Fight. Fight. 

    TRUMP: “America’s future will be bigger, better, bolder, brighter, happier, stronger, free-er, greater, and more united than ever before. 

    And we will Make America Great Again.”

    We know what they think of us…

    BIDEN: “The only garbage I see floating out there is his supporters.”

    So if Donald Trump can get through all of that, 

    We can get out to vote.